Seldom are we exposed to the mastermind behind the publicity stunt. Why they’re doing what they’re doing. The lengths they will go to to be successful, and what inspired them to conjure such an unbelievable idea in the first place. Inspired by real events, Billboard lifts the veil, on an inexperienced entrepreneur who will do anything to succeed.

Not your typical bombastic publicity stunt host, Casey Lindeweiler is a cartoonist who returns home to Allentown Pennsylvania after he inherits an AM radio station, WTYT 960, from his father. Upon Casey’s arrival, he discovers that his dad was drowning in debt and the station is being kept live by a small band of dedicated DJs who don’t want to see the only independent radio station left in town fail.

Uncertain of what to do to boost ratings, Casey pulls out one of the oldest tricks in radio, the wacky contest. Casey’s grand idea is to host a billboard sitting contest where four people will live on a catwalk, in front of a billboard and whoever lives up there the longest will win a mobile home and “nine-sixty” thousand dollars.

John Robinson. (Elephant, Lords of Dogtown, Transformers), Independent Spirit Award Winner Heather Matarazzo, (Welcome to the Dollhouse, Devil’s Advocate, The Princess Diaries, Hostel: Part II), Leo Fitzpatrick (Kids, Bully, Gotham, Storytelling), and Academy Award Nominee and Independent Spirit Award winner Eric Roberts (Run Away Train, Dark Knight, The Cable Guy) star in this truly independent movie, directed by Zeke Zelker, about a maverick entrepreneur who attempts to overcome any hurdle that comes his way. Yet his success is left up to the media whose reporting of events, affects the public’s perception of his intentions and ultimately his fate.

What was it like being an extra on the movie set of Billboard in the Morning Call.

An interview with Zeke about the project on PBS.