Billboard is a cutting-edge, cross-platform transmedia project about a billboard sitting contest hosted by the radio WTYT 960. The story is told from two perspectives. The movie tells the story of the radio station hosting the contest and the web series and play is about the four people trying to survive living on a billboard.
Every step of the way, the audience can interact with the narrative, becoming a part of the story and possibly changing its outcome. We’re transforming the conventional storytelling landscape from passive amusement to engaging entertainment.